About Notch & Fur

Notch & Fur makes keepsake charms that hold a piece of your pet with you — a small, tangible trace of the companion who's been beside you through every season.

Each keepsake is a clear pendant, in your choice of dog or cat style, that you fill yourself at home with a pinch of your own pet's fur. No mail-in kits, no waiting weeks for a lab to send something back. You do it yourself, in minutes, and a part of them stays with you from that moment on.

We built Notch & Fur for pet families — people who understand a pet is never "just an animal." Whether you're celebrating a lifelong bond, marking a milestone, or holding onto the memory of one who's already gone, our keepsakes give you something real to carry with you, not just a photo on a phone.